Email marketing old-fashioned? You're using it wrong!
Build a healthy email list
A good start is half the work. Before you can send emails, you need to have an email list. Build this list by doing things like placing registration forms on your website or asking customers if they would like to subscribe to your newsletter, for example when they place an order or through organic social media updates.
Don't have a list yet but want to get started quickly? A big no-go Buy Email Database List is buying contacts. Not only will you be stuck with a list that hasn't voluntarily subscribed to your marketing emails, keeping open rates low and unsubscribe rates high. Current data protection legislation also requires the consent of each European recipient before contacting him or her. You guessed it, with purchased frames, this isn't the case.
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Clean your database regularly
Some people will never open your emails even though they stay logged in. It may seem tempting to email as many people as possible to increase your reach, but keeping inactive subscribers negatively impacts your results. Therefore, it's important to regularly check your database and remove inactive subscribers to maintain the quality of your campaigns. Give people a chance first with a re-engagement email or inform them that you're going to unsubscribe them because of their inactivity. You can also automate this with a workflow that gradually moves inactive subscribers to a less frequent email list based on their activity. This prevents you from bombarding subscribers with emails they don't want to read and helps you keep your lists clean.
Personalize your emails
Writing personalized emails is an effective way to increase subscriber engagement and improve conversion. By considering the interests and needs of your audience and speaking to them personally, you can make your emails more likely to be opened, read, and converted. Below are our 4 most commonly used techniques.
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