Therefore, it is a good alternative for SMEs tha

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interest in discovering what is behind it. In this way, buyer personas will look for information on social networks, upcoming developments and with people around them, managing, with few resources, to create a great impact before the product or service arrives on the market. Achieve the viral effect If this strategy is carried out properly with each of its characteristics, it will encourage the recipient to share it, causing the message to expand exponentially



. Likewise, by creating campaigns on social networks the possibilities of dissemination Fax Lists will increase, reaching a greater number of recipients. It's low budget ADVERTISEMENT Generating expectations does not require large costs when it comes to realization. t want to improve or enhance their image. 7 techniques to generate expectation Some basic and simple techniques that will help you generate intrigue and expectations through Marketing are: 1. Don't tell everything, keep the suspense Convey the generality of your new product or service with creativity and planning, and create the atmosphere





of interest before the launch. Be careful not to give too many details, keep it in mind, however, give the audience small clues to get their attention. 2. Set a release date To suppress the details and generate intrigue without the potential customer losing interest, it is necessary to establish a launch date, since the expectation cannot be maintained indefinitely. In this way, success will be greater because the public will know the day on which their doubts will be