Sleeping puppies on red armchair Soporific content.

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Audio and text elements only serve to embellish or supplement the primary visual language. In this way, the message can be anchored and remembered even more intensively in the user's memory. Another feature that distinguishes visual from traditional storytelling are the multimedia marketing channels. While founding stories are often written down on the corporate blog or as part of defined campaigns, the social web is the ultimate multiplier for visual stories: a place where an entire story universe can be created. Which social media channels are suitable for this? If you now ask yourself which platforms are best to place visual stories on, my answer is without a doubt: Instagram and YouTube.


Why? Simply because that's exactly what they're made for! Of course, Twitter, Snapchat and Special Data the social media giant Facebook also have their place in this context. Here too, images and videos can be used to convey stories, individualize people and convey values. Nevertheless, I would like to concentrate here primarily on Instagram and YouTube. But be careful: If your target group prefers to be present on one of the other platforms mentioned, you should not use the following channels at all costs, but also spread your stories on the channels that are relevant to you. Because the best stories are ultimately of no use to you if no one pays them even an ounce of attention.




Under no circumstances will you be able to score points with your target group. The magic word here is: stories. Instagram Instagram as a pure photo sharing app including a story function can be viewed as a unique storytelling tool in itself and is, in principle, aimed at exactly the intention behind visual narration - namely storytelling with images and moving image recordings. But it is now an open secret that what matters here is the content, the emotions that resonate, the topicality and, above all, the relevance with regard to the target group. Only with stories like these will you be able to captivate your users in the age of sensory overload and encourage them to spread your story out into the world (keyword: virality).