With these questions answered

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It is time to define where you want the business to go and how to make a way to get there. Strategy In order to get started with the strategy, it is worthwhile guiding this stage following 4 steps, that can be similar to traditional marketing, but slightly different, to support a global strategy: planning, producing, promotion and perfection. You can dive deeper into each of these steps inside the full ebook. The whole team needs to be aligned to drive the entire strategy towards success. However, each region needs to have its specificity, since its persona, linguistic, historical and cultural aspects are different.

Besides these differences, keeping the team engaged, collaborative and efficient is a must, since the objective here is to reach the business goal. Talking about business goals, each company will have its own. The priorities may change according to the Sri Lanka WhatsApp Number scenario and regions. Some examples are: customer retention, growth, profitability, market share and so on… for each of these, you can think of different content formats and depth of content. If the objective is customer retention, for example, investing in user interface, customer and advocacy marketing can be a good starting point. To make it all happen, the team needs to be ready and available not only to plan a content strategy but also to create the assets needed.



It can be challenging in terms of workforce, so this is where tools that are globally available come in, and can help you work more efficiently. A good example is WriterAccess, a content creation platform that connects businesses with expert freelancers to create high quality content. Planning Having the strategy set up, it is time to create long-term objectives and to break into smaller SMART goals. Where do you want your business to be? What are the metrics you need to crunch in order to get there? A nice way to do it is by making an inverted funnel analysis: