: ADVERTISEMENT Knowledge of the

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Hat the references are within the business segment and the actions that are being developed can bring many ideas of what this plan will include, actions that already exist and can be improved or opportunities in alternatives that have not been created. Definition of the buyer persona Content creation must have a great prior knowledge of the market niche it is going to target. The plan must be oriented to the buyer persona , which represents the profile of the ideal customer that the strategy wants to reach. For this, it is necessary to take into account information about the following factors: wants and needs of the ideal client; sex; age;

consumption habits; professional and individual aspirations; channels in Chinese Australia Phone Number List which you usually consume content; economic profile; among others. For example, to begin we must know if our audience is companies or individuals and in what region they are located, as this information will allow us to define the tone of communication that the content will have. Get to know our free Buyer Personas generator ! people-generator Keyword search It is essential to define what the terms on which the created content will be based will be. To do this, you have to discover what keywords a user would search for on Google who could find value in the content created





by your company. In the end, a content strategy that is not organized around keywords and SEO can lose many customer conversion opportunities, since search engines are important points of contact for users with the companies that can solve their problems. To carry out this search some tools are useful, such as the following: ADVERTISEMENT Knowledge of the market segment One of the greatest advantages of Content Marketing is the positioning of our business as a reference in the segment it operates. Knowing the latest trends, the most sought after and the latest news will also be a differential in the content to be created. Preparation of the editorial calendar Consider the dates to create