Why it's more important than ever

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Why it's more important than ever Content creators aim for their work to reach the target audience, but it is becoming increasingly difficult to stand out in today's information-saturated internet environment. Even Google has difficulty sifting through this vast sea of ​​data. This is where EEAT (Experience, Expertise, Authority, Trust) comes into play. It acts as a beacon that guides Google to distinguish high-quality content from surrounding “white noise.” For modern creators, being EAT-compliant not only provides visibility but also marks their content as trustworthy and valuable. This is especially true for YMYL (Your Money, Your Life) subjects, which touch on critical areas such as finance, health and current events.

This type of content can greatly impact people's well-being. Google categorizes content as clear YMYL (e.g. evacuation routes), potential YMYL (e.g. weather forecasts), and unlikely YMYL (e.g. movie awards). While neither EAT nor YMYL are direct ranking Hong Kong Phone Number Data factors in SEO, they are instrumental in shaping high-quality content. Pages discussing YMYL topics should specifically highlight the EAT principles. So what do these principles mean? Let's find out. Unpacking the new 'E': The role of experience in EEAT Previously, Google used three elements to make sure search results were useful and trustworthy: Expertise – does the information come from a knowledgeable source? Authoritarianism – does it come from a reputable source?



Reliability – can we trust this information? Now Google has added another E, which stands for Experience. This ensures that the person providing the information has actually tried the product, visited the location, applied the solution or experienced the event they are talking about. MEET RANKTRACKER ALL-IN-ONE PLATFORM FOR EFFECTIVE SEO Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques to choose from, it can be difficult to know where to start. Fear no more, because I have something to help you. We present Ranktracker all-in-one platform for effective SEO We have finally opened registration to Ranktracker completely free of charge! CREATE A FREE ACCOUNT Or sign in using your credentials googles eat You ask why?